Using Social Sites for SEO and Community Benefit
The field of social media has split and splintered off into wide range of niche communities and interests. A savvy marketer needs a presence everywhere that niche conversations are happening. This presentation will cover social media’s use in the marketing of music, with tactics that can be applied to any social niche. The audience will learn how to harmoniously steer multiple social profiles towards common marketing objectives including audience building, keyword coverage and reputation management. Emphasis will be placed on getting the most out of social site features for community and SEO benefit.
About the Speaker
Ron Sansone joined the SEO team at Razorfish following time spent at a boutique online marketing agency handling SEO strategy, copywriting, and marketing communications for such clients as Calvin Klein, Speedo, and Citizens Bank. As an SEO copywriter with Razorfish, Ron has engaged in the strategic development of content recommendations, link relationships, reputation management, and social media. He has written for Philadelphia Ad News and is a member of the International Association of Online Communicators.
Sansone has previously written “Link Development: A strategic approach to natural backlink expansion” for Razorfish, outlining a five-tier strategy for link building.
February 18th at Ly Michaels (101 N 11th St., Philadelphia, PA 19107)
6:30pm — drinks and food
7 — lecture
Leave a comment or give us a tweet if you will be showing up.
