Taken from StraightUpSearch, yet another reason to get on the Standards Bus:
“Why should my corporation care what the page markup looks like? Because search engines do. They care so much that they have dedicated teams of programmers who do nothing but define meaning between elements on a page, developing algorithms to assign rank and value to each and every element of each and every page on the internet … the real value of web standards for businesses comes in the form of search engine results pages.”
i work in the search marketing field but started out in ‘98 learning web design online from zeldman and others…for far too many years web standards has been left out of the serps equation, but obviusly, it’s been an important factor all along…it’s just finally getting the recognition it deserves. perhaps this will help reduce the rampant hidden spam in css markup to gain higher serp rankings.